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Why Coaching?

realize your potential and settle for nothing less

Why Coaching?

Are you feeling stuck?  Are you looking to make changes in your career or on a personal front?  Are you wanting to increase your impact at work?  Are you ready to explore what more your life has to offer?


As your coach, I am here to support you in developing your inner leader and realizing your full potential – both professionally and personally.  We will work together to help you to gain greater understanding of what’s really important to you and create goals that are in line with your values and unique strengths. We will explore your self-limiting beliefs and behaviours and focus on replacing them with self-empowering ones.

By gaining clarity about who and where you are now, we open the door for you to move forward more quickly and with greater confidence.  

  • To learn more about coaching and how it can help you, watch this short video from the International Coaches Federation.

Together, we will partner to help you...
  • Be the leader you aspire to be in your work
  • Identify and act on the career you want and deserve
  • Lead a fulfilling and authentic life
About Joanna
Why Coaching with me?

I am passionate about helping people connect to what’s important to them so that they can achieve their career goals and live a more meaningful life. 

I have over 25 years of experience developing and leading successful and high functioning teams in sales, marketing, product innovation, and strategy.  Before starting my own business as a leadership coach, I held successive executive positions at Nelson and McGraw Hill Education, leading post-secondary education publishers and at EF Education First, the world’s largest privately held international education company.

Throughout my career, I have always been committed to guiding and mentoring my colleagues and staff to connect with and develop their own inner leaders. I became a professional coach to follow my own desire for creating real connections and having a lasting impact on people and organizations.  Building strong and authentic relationships with my family, friends and community is at the heart of everything I do.  


Through my formal training as a Co-Active Coach with the Coaches Training Institute (CTI), I have personally experienced the power of exploration and self-discovery and my goal is to help others find that same power in themselves.  

As a coach, I strive to:
  • Create a safe and inviting space

  • Bring curiosity and authenticity to the coach/client relationship

  • Be in your corner celebrating your successes and your failures

  • Offer insight and different perspectives

  • Give you feedback and hold you accountable

  • Partner with you to maximize your full potential

Your Sample Session

I offer a complimentary first session to all prospective new clients.   This session is an opportunity for us to learn more about each other and to decide if we’re a good fit.  I’ll describe how my coaching works and provide some coaching on a topic that’s important to you. 
All coaching sessions are held via phone or video conference – for access from anywhere in the world. 
Contact me to schedule your complimentary coaching consultation. 

Sample Session
Contact me


Joanna Cotton

 Phone:  +416-948-0080


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